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Our WTS Team: Laura Welch

Updated: Apr 19

Laura Welch is the Content Designer and Executive Assistant at Welch Tuning Systems, Inc. Since 2012, Laura has made her home in the Rocky Mountains. Every day, the unique communities, histories, and landscapes of the Rockies provide her with inspiration for her work in the music industry and more. Find out how she came to be with Welch Tuning Systems...

Raised in the Woods

Laura was raised in a historic "Great Camp" in the beautiful Adirondack mountains of northern New York State. The camp, built in the late 1800s, has been run as a non-traditional outdoor summer camp for teenagers since 1948.

Surrounded by unique old architecture, the energy of a summer camp, people passionate about the outdoors and travel, and two very creative parents, Laura quickly became fascinated with history, design, and informal education. She spent her childhood letting her imagination run wild and nurturing an interest in creative arts.

In school, Laura was active in the music departments; she regularly sang in chorus, played the French Horn in band, and performed with the school's Color Guard.

College Days

Following high school, Laura received her Bachelor of Arts in Anthropology at SUNY Geneseo and her Master of Arts in Museum Studies at George Washington University. Both disciplines touched upon many of the subjects Laura was interested in: material culture, human history, ways of life, and linguistics. Additionally, her concentration in Exhibition Development allowed her to dive into the world of spatial and graphic design.

Western Adventures

Laura's curiosity, thirst for knowledge, and goal to be well-rounded has always driven her to seek new experiences. To complete her Master's degree, Laura moved to Bozeman, Montana to intern, and later work, at the Museum of the Rockies on an exhibition about the history of tourism in Yellowstone National Park.

The following few years were then spent throughout the West and Alaska as a seasonal worker, specifically as ski lift operator, zipline guide, and housekeeper. These incredible opportunities broadened Laura's horizons and understanding of the world. She credits many of her strong communication, problem-solving, risk-taking, and organizational skills to her experiences during these unique jobs.

Work and Play in Wyoming

Eventually, Laura landed in the small town of Pinedale, Wyoming to work as the Lead Exhibit Developer at the Museum of the Mountain Man. She spent almost 2 years re-doing all of the museum's exhibit halls and displays, creating education programs, providing curatorial and gift shop support, and developing supplemental brochures and handouts. In her free time, Laura explored and played in the region's beautiful Wind River Mountains.

Climbing in the Wind River Range of Wyoming

Life Changes

On New Year's Eve of 2016 in Jackson, Wyoming, Laura met her husband, Samuel Welch of Welch Tuning Systems. The following spring, Laura began working for Samuel as his Executive Assistant and the company's Content Designer. She also started her own business as a content designer, with services that include copywriting and editing, interpretive displays, graphic design, websites, and information and material management.

After a year living in Denver and following the company's first successful NAMM Show, Laura and Samuel moved to beautiful northern Montana. After an incredible second NAMM Show, the two were married in June 2019. Thoroughly at home in Montana, Laura spends her free time rock climbing, mountain biking, hiking, skiing, and playing her ukulele.

Laura learning to play the ukulele
Laura learning to play the ukulele

Working for Welch Tuning Systems

Throughout the years, Laura has used her creative skills to help Welch Tuning Systems, Inc. create a professional image. She has designed and produced much of the company's trade show displays, website, social media content, and other marketing materials. She also uses her unique background and organizational skills to assist the company with event planning, research, file management, spreadsheet production, editing, and other administrative tasks.

Laura loves the creativity, education, and organization required to bring the WTS drums to market. She is passionate about this revolutionary product and its importance within the music industry. Most notably, Laura truly believes the WTS drums will help every drummer Live In Tune™.

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